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On this page we publish our replies to most frequently asked questions which can help you to easier navigate on the website and better understand the details of our work.
What is user group?
How can user groups benefit my software?
Who of the group receives press releases?
Is letter to user groups any different from regular press release?
Am i taking the risc of being accused of spamming?
Do i get ant report on who received my press release?
When can i see the result of the distribution?
How personalized delivery
WHAT IS USER GROUP?
User group is a society of people keen on computer and software news. People regardless of their age, sex or occupation join such groups to share news, introduce new software, learn something new or simply to communicate. Beside common interest in software and video games user group members are united geographically. Usually they are the citizens of the same city or county. Usually they meet in person once or twice a month.
You should not confuse user groups with newsgroups such as Google Groups, Yahoo Groups, Usenet and the like. User groups are not forums; however each of them usually has its own website, forum and/or newsletter.
One group has from 10 to thousands members, depending on the group location and its special interest. There are a lot of groups which are of general consumer interest and also the ones focused on Macintosh, Unix/Linux platforms or software development.
HOW CAN USER GROUPS BENEFIT MY SOFTWARE?
Approaching user groups is an efficient word-spreading technique. The news about our software gets spread not only among the members of the group but also their friends, families, co-workers, etc.
WHO OF THE GROUP RECEIVES PRESS RELEASES?
Letters for user groups are usually sent to the moderator, news editor or director depending who is in charge of receiving press releases/news sheets.
IS LETTER TO USER GROUPS ANY DIFFERENT FROM REGULAR PRESS RELEASE?
Yes, it is different. User groups require a more personal approach than editors, probably because they have more time than the latter.
We recommend salutation and by-name address to begin the letter with. Then explain the reason why you send your news to the recipient. User groups love all kinds of bonuses, discounts, lotteries, prizes, etc. Decide if you want to offer something special to the user group and if so dwell upon this next. Then comes the reference to the press release or more product information available below or on the website.
So, a well-structured letter to user groups has the following look:
AM I TAKING THE RISC OF BEING ACCUSED OF SPAMMING?
No, if you agree to follow our recommendations on press release writing and distribution.
DO I GET ANY REPORT ON WHO RECEIVED MY PRESS RELEASE?
After the mailing has been done, our manager can provide you the report on:
We can not provide you the list of names or emails of publications your press release was sent to, sorry.
WHEN CAN I SEE THE RESULT OF THE DISTRIBUTION?
With a systematic work with the press and the interesting focus of the press copy you can expect online reviews in 2-7 days and printed reviews in 3-6 months after the mailing. We strongly recommend preparing the press release long beforehand than the time you want to get you software reviewed.
To increase the effectiveness of press release delivery, we provide an method to personalize letters sent to the editors of computer editions. This means that each letter is addressed to a particular person – the editor of a magazine. Personalized letters prove to be far more appealing to the editor than those just describing a product.
You can create such introductory parts of the letters using special macros (computer code) %%name%% и %%edition%%. For example:
Our company, The Best Software, would like to announce the release of Best Program 1.0. We hope you will consider reviewing Best Program for your "%%edition%%"…..
In the process of delivery these macros automatically insert the actual editors’ names and titles of computer editions. So, Ms. Jessica Stone, the editor of “PC Magazine”, will get the letter beginning:
Dear Ms. Jessica Stone,
Our company, The Best Software, would like to announce the release of Best Program 1.0. We hope you will consider reviewing Best Program for your "PC Magazine" ...
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|Last modified: December 13 2010 16:17:04.|