Promotion of Software, Video Games and Web-services
We offer a full range of services to promote your software, game or startup to the mass media in the USA, Europe and Russia. We can create a custom media list, write press releases and articles, and distribute news to wires, magazines, portals and social media. We also provide communications support in different languages, together with a press clipping service.
Using our experience in promoting IT products, our company can help your mobile app withstand the onslaught of competition and get a really decent chart position on App Store, Google Play or Windows Marketplace. We will develop and implement a comprehensive PR campaign to promote your product.
A press release is the method used to report a company’s news to the media. We carry out digital distribution of press releases to the editorial representatives at the target media in charge of news selection and feeding into the news columns. Press releases are also the best way to increase brand awareness and attract the media’s attention, which may later result in publication and a trustworthy reputation for your company.
We offer distribution of a press release to journalists, investors and consumers who access the content via the web, RSS, satellite, equities terminals (eg Bloomberg, Reuters) and direct feeds into newsroom editorial systems. Distribution to wires is carried out by our international news distribution partner PR Newswire, the world's leading company in delivering news and multimedia content.
Publishing press releases on the SoftPressRelease directory
We can publish your news on our own press release directory, which feeds into the Tech & Science section at Google News, the world’s largest news portal displaying the headlines of more than 400 worldwide news sources. It also goes to the reading systems of journalists and consumers subscribed to our RSS feed.
Need a summary of the target editorial calendars? We can create an annual calendar that lists the details of which magazine, feature date and method is best matched to your bylined expert article. Having the tailor-made calendar enables more efficient organization of your PR activities and budgets. This service is sure to increase your chances to have papers published in the target media.
Press Release and Article Writing
Our team authors are qualified and experienced in writing press releases, reviews and expert articles on technology issues in English, German and Russian languages. Entrusting the writing job to us is a surefire way to generate copy that meets all the publishing style standards and language rules, while keeping the target audience in mind.
Addressed to the editorial office, a press release is the message to announce an important event to the target media. The key skills required to write a press release include perfect writing skills, creative thinking, and the ability to remain unbiased. Day after day we cooperate closely with the media, which gives us a perfect understanding of what journalists and their readers want. With that in mind we are able to create highly efficient messages that result in presence on news feeds and multiple publication in the long-term.
When starting a software business one of the first things you must do is submit your product to software archives for which you will need a PAD. This stands for Portable Application Description and constitutes the description of 45-, 80-, 250-, 450-, and 2000-characters length. We can compose catchy and smart PADs allowing your software to stand out even against the terrific competition of the software archives.
Analysis, problem-solving, how-to, reviews, website contents
We offer a writing service for articles on a range of subjects that can be submitted to magazines and other media. Depending on the target readership and topic covered, you may offer an editor an analysis on the current condition of a particular market niche, a case study describing the usage of your software, a buyer’s guide, or a whitepaper. When writing an article for you we consider all the guidelines of the target medium.
English, German, French, Italian, Brazilian Portuguese, Polish, Russian
The translation services of our company include consultation, beat analysis, terminology style guides, and general recommendations on text improvements. We translate letters, press releases, PADs, articles, help files, documentations, and localize software and website interfaces. Our company employs native speakers and qualified interpreters experienced in technology, which ensures the highest quality of the translation service.
Very often translators and others produce writing and translations that require editing to a different standard: from spelling correction, grammatical or lexical mistakes, to polishing the text to make it sound natural to native speakers. We offer editing of any documents in any of our working languages. We evaluate the quality of the text and provide general recommendations for free.
In order to make your software globally accepted, it is necessary to develop the interface supporting different languages. We offer localization and polishing of the interface by a native speaker. For work we accept all formats of files: XML, HTML, .rc, developer suite resource files (Delphi, C++ Builder, Visual C++), and other special formats.
Webpage creation and improvement
One of the most important factors that a modern business depends on is the quality of its website. The look and style of a website is vital to your company message, and is instrumental in converting prospective clients into actual customers. When creating a webpage one needs to consider the common behavior of an internet user – how they perceive and acquire the information. Our authors can create an easy-to-read and plain webpage that will not let your visitor leave empty-handed.
Keyword-optimized article writing
The writing of articles optimized for your main keywords can be very effective in the context of search engine optimization. We offer writing of various articles including the keywords you choose. You may use such articles to publish on your own website or to submit to special article directories. When submitting the article you are allowed to include the link to your website in the byline section.